All startup ideas , no matter how big they are, always come from the current reality. And that reality is: inflation is higher, money is less, the choice of products/services is also less.
This means that national products, services and brands at adequate prices are needed to cover the needs of the population (and sometimes the state).
Marketplaces
We distinguish them because marketplaces are the most powerful sales channel in 2022, and this trend will continue in 2023. If you sell goods , here it is: it is much easier to enter marketplaces than offline networks, and you do not need to be a legal entity to sell, you just need to register as an independent. You should not be afraid of them!
You can and should learn how to promote on marketplaces! When considering marketplace marketing, study search engine queries. According to their findings, the following product categories are in high demand on marketplaces:
- Healthy food. It’s not just protein bars, but all kinds of detox teas and juices and ready-to-eat products that just need to be heated.
- Clothing, shoes and accessories. For fall/winter 2022, people are looking for thermal underwear, sneakers and bags. You can study the demand for these products here.
- Building materials – their demand increased by 151% in September 2022 (however, these materials are not purchased by ordinary people, but by companies (builders).
- Electronics. On Amazon, the first store is Xiaomi.
Computer sphere
The government is particularly interested in IT (more on support methods in the next section).
No matter what you launch, it will be an IT agency, a product (a job search application or a browser) and even HR in the IT field (as this field is booming, you need specialists who can find not only people, but also valuable personnel for IT companies).
Education
With IT on the rise, courses that help people get into the field—training testers, developers, cybersecurity specialists, web designers—are relevant. Lessons on how to take people working in the field to the next level of skill are in even greater demand.
Children’s education remains important: it can be remote English lessons, offline swimming lessons and tutoring in familiar subjects. People will be the last to save money on children.
