You’ve been working on this project for months and now you’ve managed to find the perfect location for your ready-to-wear store. Next step: how to make it attractive and original so that customers like it and want to come back? Here are some simple but effective tips that will make your store the best experience you’ll ever have.
The art of arranging and decorating
Capturing the customer’s gaze, highlighting products, creating a comfortable and sales-friendly atmosphere, livening up sales areas, etc. in all these operations, there are a few criteria to take into account. Decorating your store is above all an art, it involves both creating a beautiful window display and decorating the sales area. It is important to maintain consistency between what you sell and the general atmosphere of your store.
This technique is called ” merchandising ” which is the art of encouraging the customer to enter your store through the layout of the window, and to stay there through the interior layout of the store. Before you begin, take the time to review your budget, your target audience, and the location of your store.
Decoration: the window and the interior of the store
The shop window will be like the nose in the middle of your brand’s face. To make passers-by want to enter your shop, you will have to work on its window. It must not only be well presented and clean but must also be changed regularly. Do not hesitate to call on a professional window dresser to present your products in an optimized way.
When it comes to interior design and decoration, there are 3 points to consider. To facilitate customer flow, the aisles must be wide. Make sure that the products are placed on shelves at eye level. The display of products should take into account the flexibility and morphology of all age groups.
To offer a qualitative image of your sales space, opt for good quality furniture, that and not necessarily sophisticated. Also, provide a seat for the people accompanying the buyer.
Some important elements
In this sector where competition is extremely tough, you will have to know how to stand out from the others. When you are planning your move, remember to review the condition of the space. If the building requires work, always start with the floor and ceiling, we will see if the budget and time will still allow us to consider other renovation projects in the future.
Walls, lighting, paintings, wallpaper, floors, and ceilings, everything must be in perfect harmony. Do not neglect the lighting of your store because if it is poorly lit, it will make fewer sales for you. In terms of lighting, LEDs are essential in a ready-to-wear store. NB: Be careful not to overload your store and your window display with clothes. The customer prefers to have time to browse all the aisles rather than spend his day rummaging around like in a supermarket.
