Who has never owned, even just once, an Eastpak bag during their middle or high school years? The Eastpak brand is undoubtedly the queen of the playground. All teenagers have one. It’s just the design that changes from one teenager to another. Sure, they love the brand, but so do their parents. Discover Eastpak’s main secret here.
The Eastpak brand and its history
Eastpak is primarily an American brand. It was founded in 1952 by Monte Goldman in Boston. At the beginning, the company’s name was “Eastern Canvas Products USA Inc.” Its first activity was to manufacture bags for the American army and duffels. However, when the son, Mark Goldman, joined its founder in 1976, the company changed its name to Eastpak and became a manufacturer of bags and travel accessories for the general public. Currently, the brand enjoys worldwide renown for all of its products, which include:
- backpacks
- saddlebags
- suitcases
- shoulder bags
- handbags
- briefcases
- wallets
- pockets
- etc.
A pioneer in the field of luggage
Many inventions in the field of luggage have been born thanks to the American company Eastpak. Among them, we can mention the first-lifetime warranty offer on the market. This was since 1984, but it was reduced to a 30-year warranty since then for a legal reason. The following year, it was Eastpak who had the idea of offering flashy printed bags with eccentric images representative of the 80s. Moreover, these designs continue to have an effect until today. It is also this company that should be thanked for adding wheels to suitcases. They had this ingenious idea in 1999 to facilitate the transport of suitcases from one place to another for travel. Since then, the idea has been taken up by other luggage brands around the world.
The Padded model, the star of the brand
When we talk about the Eastpak brand, we immediately think of the Padded model. It is undoubtedly the best-selling Eastpak bag in the world and the best-known among Europeans. It is mainly middle and high school students who wear this model. This backpack is even among the cult pieces cited by the online magazine Grazia in its Fashion Encyclopedia section. This bag owes its fame above all to its practicality. It was designed for a capacity of 25 and 35 l, but the small one is the most popular. It is made of a very solid material: a high-quality canvas resistant to holes, bad weather, low burning, etc. It has a large compartment and a small one on the front. Its design is versatile and it is available in different colors and patterns.
Why all the craze for the Eastpak bag?
Eastpak Padded, Pinnacle, Delegate, Junior, or other bags all have one great advantage in common: the 30-year warranty. The company continues to always manufacture its products according to military standards, hence this warranty offer. Its bags are of unmatched quality. Similarly, the brand often calls on designers to update its items.
