Using the telephone is a common practice, especially in professional life. However, although it is a common thing, many people still have difficulty expressing their arguments other than face to face. If you want to develop your sense of repartee to optimize your performance on the telephone, here are some tips to help you do so.
The Basics of Telephone Communication
Communicating over the phone can seem more difficult since you don’t have access to much of the information provided by nonverbal communication except through voice. However, we know that nonverbal communication represents 80% of the message transmitted. It is therefore normal to feel helpless when you find yourself on the phone with a client or a business partner. You must therefore focus your efforts on your diction to put all the chances on your side.
Despite everything, it remains a very interesting tool in terms of marketing. Indeed, telephone prospecting remains today one of the most effective practices of direct marketing. Teleactors obtain on average 15% of positive responses so do not hesitate to pick up your phone. It can also be the way to get a physical appointment, where you will be better able to present your commercial offer in detail. To learn more,
How to be convincing on the phone: instructions for use
First of all, you must be convinced before you can persuade anyone. This may seem simplistic at first, but if you are not seduced by your offer, then your interlocutor will feel it in your voice. You must convey a certain assurance regarding the proposal you are making to them, otherwise, you will not be able to establish a relationship of trust that is essential to successfully selling your product.
To prepare for your phone interview, make sure you define the main points of your message. Rehearse in advance all the elements that you want to communicate to your interlocutor. Be careful, even if your intervention must be prepared, you must imperatively sound natural so as not to give the impression of reciting a speech learned by heart. And above all, make sure not to launch into a tirade without paying attention to the reactions of the person on the other end of the line. For more information, see the following page.
Some practical advice
There are several elements to remember to successfully get your message across in the best possible conditions:
- The smile
- The intention
- The silence
“Smile at life and life will smile back at you,” says the proverb. It is a fact that has been repeated many times but remains as essential as ever, you must smile even on the phone. Your smile can be heard through your voice and your interlocutor will be more inclined to take a few minutes if you are pleasant. In the same vein, intention is felt as much on the phone as in person so be enthusiastic and positive to convey a good image.
This way, you will more easily manage to convince your interlocutor to give you some time, which will allow you to present your offer. Finally, be sure to allow a few moments of silence to give the person a chance to express themselves, ask questions, and perhaps even accept your proposal! Find coaching to help you succeed in your phone sessions:
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