Marketing strategy, when well developed, is a very important step in the life of a company that wants to truly penetrate its market and establish itself without fear of competition. Nowadays, many experienced marketing managers integrate corporate video into their marketing action plans to create value and awareness for their products and brands. By continuing to read, you will understand the role of video and the strong impact it can have on your activities when it is integrated into your marketing strategy.
What is a corporate video?
Also called institutional video, it is a communication tool used to exhibit, to a specific audience, a brand, or the activities of a company. It is a very common means in the field of marketing and communication to promote companies, products, services, or brands. Corporate video is a communication tool that can be deployed in institutional communication, internally or externally there are several types of corporate videos that specialists in the field can easily integrate into your marketing strategy for convincing results. The choice of the type of video is made according to several parameters including the marketing objectives that you have set, the target, the support, the distribution channels, etc. It should therefore be noted that a corporate video presenting a service or a product will not be designed in the same way as an interview, an event video, an advertising spot or even a corporate presentation film.
Corporate video is a tool generally used by marketing and sales departments to better present the company and its products to their prospects, customers, and partners to achieve their results. It also allows, during fairs and exhibitions, to increase the visibility of your brand or sign by capturing the attention of all visitors. For the effectiveness of your marketing action, communication experts recommend the production of a succinct and precise corporate video, lasting between one and three minutes.
What are the benefits of corporate video?
When you manage to have an attractive and captivating video produced by a professional agency, your company comes out a winner. You can therefore deduce that a corporate video has significant advantages; especially when it has been integrated into a marketing strategy designed by specialists in the field. Also, when the target is well-defined and you choose the form of video that is perfectly suited to your needs, you will certainly see the effects of corporate video on the volume of your activities.
Institutional video improves your company’s reputation, boosts your activities, and provides solutions to your audience through the useful information you transmit through this medium. Also, it allows your partners and customers to understand your real values and to put a point of honor on your offers, to the detriment of the competition. By incorporating into your marketing action plan, the production of videos for the promotion of your activities, you opt for the promotion of your know-how and allow your potential customers to appreciate your professionalism.
A good corporate video, made with dynamic and animated images by your graphic charter, allows you to be a reference in your field. Indeed, you will be able to gather on your different communication networks, a maximum of people capable of becoming prescribers of your products, services, or brands.
How to integrate video into your marketing strategy?
Video content is an important means that many marketers plan in their marketing strategy. Corporate video therefore becomes a solution that allows many of them to stay in touch with their audience via various physical or digital platforms. With this tool, you can easily share the experiences of your satisfied customers to reach many others. You can also invite a large audience to your various corporate events.
Before developing a strategy for your marketing department, you must first carry out a strategic analysis or SWOT analysis of your company. This will allow you to identify the strengths, weaknesses, opportunities, and threats related to the environment of your institution. After that, define your objectives without ignoring the corporate video and its effects on the expected results. At this stage, these may be objectives related to awareness, increased turnover, customer loyalty or the acquisition of new customers.
Then, define your target and plan the actions to be taken; including the production and distribution of institutional videos via various channels. Choose the type of video that is suited to your target and that can help you achieve the objectives set. You can choose to have a motion design, an interview, an information video, a presentation video, a promotional film, a corporate video of testimonials produced by your marketing strategy, etc.
How to choose your corporate video agency?
One of the major challenges to successfully managing your marketing actions is choosing an agency to produce your corporate videos. It is important to emphasize that this choice must be made by taking into consideration the agency’s experience, its graphic finesse, and the attractiveness of the visual elements it produces. A competent agency will have no hesitation in publishing its productions on its website and various digital platforms.
It is therefore important to pay particular attention to the reputation of the corporate video agency you want to choose. Also, pay attention to the rates that the production companies offer you. You will be able to request quotes and compare the rates offered while taking into account the quality of their different productions. Finally, you should know that there are agencies that give you the possibility of obtaining quotes and going through the entire process online, without having to travel.
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