With the digital revolution, the use of event video has become an excellent communication tool. It allows you to highlight the different events of a company.
Indeed, video content is now very important for any organization.
They can be used as part of an event to promote your brand image or to boost your marketing program. You can also use video to convey information internally or externally.
This article aims to present the real purpose of an event video.
What is an event video?
This type of video is above all a complement to your audiovisual communication strategy.
Intended for an external audience or your internal team, it is a short film generally produced in a small format allowing you to capitalize on the important moments of a major event in your company.
Also called event film, event video captures, among other things, the atmosphere of your various events, whether they are one-off or recurring. There are generally three categories of event videos:
- Pre-event/teaser videos;
- Videos during the event;
- Retrospective/post-event videos.
Whatever format of event video you decide to make, you need to call on professionals. With over 400 directors, Vidzid is the best company to support you.
The platform has all the necessary technical equipment and dynamic teams ready to produce high-quality videos.
Video before an event
Using a video as a promotional tool before an event allows you to increase the excitement of your already confirmed participants.
It is also a way to persuade those who are not yet convinced and to multiply the visibility of the event. All this is thanks to the viral power that the content of your video can have. Several possibilities are used.
The use of teasers
A “teaser campaign” is used to interact with customers and can be a powerful tool to capture attention and generate anticipation. It is a great opportunity to reflect the essence and philosophy of the experience that the attendees will have at your event.
Using Bumper Videos
The goal of these videos is to send a very direct message and make it very easy to remember. They are short pieces (not exceeding 20”), usually in 1:1 format and oriented towards social networks.
This type of video is recommended for the mobile channel, as attention is usually lower.
The video during the event
Generating audiovisual content during a trade show, conference or on the occasion of the release of a product from your company allows you to develop a transmedia story.
It also allows you to create conversation spaces on the internet and, as a result, improve the user experience and brand awareness. You can opt for:
Broadcast videos
By streaming your event, you can increase its impact and repercussions, without geographical limits.
Not only will attendees be able to participate, but they will also be able to expand the reach of your event video to other people online.
Videos for presentations
Audiences love videos. Supporting presentations with audiovisual materials allows speakers to illustrate everything they say.
Videos are a great resource to aid understanding, connect with the audience, increase interest, and change the pace of your presentation.
The post-event video
When an event ends, people often leave feeling motivated and inspired. But over time, this feeling loses its luster and attendees tend to forget.
Post-event video helps prolong memories and ensure attendees remember the experience they had.
This also allows you to attract a new audience: those who were not aware of the event. For this last case, you have the choice between:
Using after-movies/highlights
It’s about describing the magic of the meeting and the general atmosphere experienced by offering a video with the best moments of your event. This allows you to generate interest for future editions.
These contents can be published on social networks or your company website. In this regard.
Use full lectures
This involves recording the entire conference and putting it online. By doing so, you allow users to watch it again, learn more in peace, or recover details that they had ignored.
To conclude, let’s remember that video plays a major role in the communication strategy of any company. Opting for an event video means guaranteeing the sustainability of an event and its accessibility to the public for greater visibility.
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