Communication and marketing tools are evolving rapidly, and digital signage is proving to be increasingly effective in attracting the maximum number of prospects. Indeed, outside of the Internet, public spaces are key locations where, with a simple high-quality giant screen for example, you can convey an advertising message and very quickly direct your target audience towards you. This is one of the key advantages of digital signage in marketing. Find out what it is!
What is digital signage?
Digital signage is an increasingly used communication and marketing tool. It is a device that allows you to broadcast a variety of information such as advertising messages or announcements in the form of multimedia content broadcast on giant LED screens. Indeed, the current technology of the giant screen can quickly attract an increasingly demanding audience.
However, there are many different types of digital signage. In addition to professional display screens, video walls, and sometimes video projectors, there are also less obvious but effective types of digital signage, such as the giant digital signage panels that you can find at bus stops or traffic lights. Unlike most communication media, digital signage media can be installed both indoors and outdoors.
A giant screen can thus be placed for a target audience in a public space during an exhibition or trade fair, as it can be used for a company’s employees or its users in general. Concretely, the objectives of dynamic display are:
- to allow you to easily increase your customer portfolio;
- to facilitate the customer experience by providing various additional information;
- to promote offers at points of sale;
- to facilitate good internal communication with all employees via the various screens installed in the company’s various departments.
What are the different types of dynamic giant screens?
The dynamic giant screen is in constant technological evolution and there are different types depending on whether you want to place it indoors or outdoors.
The giant indoor screen
For a company that wants to be modern and cutting-edge, you must rely on extra-thin screens with perfect resolutions. These can be:
- of an LED wall in standardized 16/9 formats;
- a mini LED screen for your conference rooms or showrooms;
- a high-brightness, perfect-contrast “black face” LED window screen;
- of a modular screen with atypical shapes and custom-designed;
- or a giant transparent screen with more than 80% visibility behind it.
The giant outdoor screen
Outdoor dynamic displays can be ordered to measure according to your needs and projects. But you can also find them from a recognized professional, with extremely fine and quality resolutions. They include LED advertising panels made entirely of aluminum and IP65, perfectly resistant to climatic hazards.
How to benefit from it: advertising, dissemination of information, decoration, and atmosphere?
Digital signage is a multimedia solution that allows easy and rapid modulation of the information broadcast. For example, in a single day, you can change the advertising information on your giant screen or panels as many times as possible, to reach different targets. All this is done using programming software with a simple and intuitive management interface.
Indoors, digital signage fits perfectly into the design and enhances the quality of your interior decor. It is also a tool to help with building security and allows you to quickly direct users to more secure locations using a giant screen. It is, therefore, a way to communicate differently, but effectively with your targets.
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