The Internet has taken over everyone. The majority of people go online for a variety of reasons. Since the 90s, when it was created to the present day, the Web has been a space to conquer. Mastering your brand image and promoting it goes online. The inclusive world of fashion has understood this well.
Article summary
Digital magazines serving fashion
Acquire e-popularity
The internet and its ability to manipulate influences
Digital magazines serving fashion
Who says digital, says internet and web. In just a few years, the Internet has conquered the entire planet. Fashion which was elitist and reserved opens up to the world through the understanding of evolution. The digital fashion news magazine is an interactive sharing space. The changes caused by the web are unprecedented for the world of fashion. It is important to emphasize that there is a metamorphosis in the fashion industry. Fashion magazines are the first pioneers in this metamorphosis. Indeed, since the days of written magazines, they have evolved a lot. Digital technology has taken place, and magazines can be consulted on the web. Hoping to reach more audiences and consumers. Accessibility and ease of approach have made the web a territory to conquer. The big brand houses must keep pace. Social networks have established their notoriety. The fight lies in changing the situation. Fashion is a world of identification and style. A person who identifies with a model is another consumer. Using digital to make yourself known and weave your web are essential for major brands.
Acquire e-popularity
Mastery and control of the brand image. This is the concern of all fashion brands. Move forward and conquer more followers to tip the scales of the trend. All this happens online. It’s a lucrative space if the goals are met. An Internet user who adheres to a style sees himself buying the product. To stay in the game, you have to make an impression. Digital magazines are made for this purpose. Distribute information, followed by photos and images at the moment… Followers identify themselves freely. To break through on the big web, you have to create a buzz. The buzz is this relay of information on a designated product. For example, a blogger has tried the product, he shares it, his followers share it in turn. And from thread to needle, the web is woven on the product. By word of mouth, people are flocking to acquire it. And there you have it, the buzz was born. Fashion on the web is inventing and reinventing itself to meet consumers’ needs for new products. Becoming a has-been in a few days is a possibility, the big brands have understood this well. Being shunned by Internet users is the worst situation that can happen. Cyberconsumers advocate on top. The web is a boon for industries in fashion creation. However, to have e-popularity, they must understand the workings of the machination of the web. Create a product that stands out from the crowd, use digital technology to make it known. Use influencers to adapt it to a large number of audiences.
The internet and its ability to manipulate influences
The internet changes fashion simply because everything is achievable. The need for appearance is there. The world wants to be aesthetic and extraordinary. Technological prowess combined with innovative ideas have made the web famous. Fashion editors, bloggers, fashion influencers have become the modern pillars of trends. Get more followers through posts, descriptions on Instagram through hashtags, or on Facebook through likes. And all this, to the glory of a product. To be able to predict the trend by establishing your brand as a fashion influencer, this is based on communication and the virtual approach of e-consumers. There is an overall dynamisation of the system, which means that the web surrounds the market, mediation and distribution. We must therefore approach the general public using their own language, to ultimately lead them to consume. Fashion follows time and trends. The Internet is an unprecedented media medium. Brands that want to conquer must keep up with the frenetic pace of globalization.
