Some brands have become true icons and even symbols of our consumer society where performance has been the priority for a long time. There are even some that have managed to cross the ages without even having to adapt to the changes in mentality of men and women. This is the case, for example, of the Converse brand, a legendary sports shoe whose logo has become one of the most famous signs on the planet. Presentation.
Converse: the origins
Legend has it that the Converse brand was born after a fall down the stairs. Upset and probably sore from his slip, Marquis Mills Converse immediately vowed to make a non-slip shoe with rubber soles so that he would never again fall violently on his behind. In 1908, he launched the Converse Rubber Shoe Company and produced the first furry boots equipped with the famous sole. The story of the legendary sports shoe was underway.
Although production intensified from 1910, it was not until 1915 that Marquis Mills decided to try its hand at producing shoes for athletes. The beginnings were not brilliant, because athletes did not yet consider shoes as a style accessory. In 1920, Converse found its ambassador in the person of basketball player Charles “Chuck” Taylor . Here begins the history of the brand which today, with the Converse platform , still demonstrates that it remains at the top of innovation!
A legendary sports shoe and more!
If the players of the American Basketball League , the forerunner of the NBA, brought Converse’s popularity to the national territory, it was the Berlin Olympic Games that finally made it the creator of a legendary sports shoe. With its high-top design and beautiful red and blue stripes, Converse stole the show and seduced the entire planet. Contracts and sponsorships poured in and its global success only continued.
As proof, in 1957, it was estimated that Converse held 80% of the global sneaker market! Thanks to its lucky star, the non-slip qualities of its sole, but also the lightness of its canvas, Converse quickly became a reference well beyond the world of sport. Elvis Presley, James Dean, Kurt Cobain, Ewan Mc Gregor are all personalities who have promoted the brand, and this, more or less voluntarily!
Where to get Converse shoes at a lower cost?
If Converse is a legendary sports shoe by its origins, it is also and above all a symbol of success and permanent adaptation. On Internet sales sites like aliexpress.com, we find the famous Converse Platform models , which have once again deduced the new generations and brought the brand with the star up to date.
However, this fame has of course its drawbacks. If you go to a store, you will see that the cost of Converse shoes has been constantly increasing for years. This is the price of success. Fortunately, thanks to the Internet and its platforms, it is now possible to access this brand that has become elitist for a low price and without even leaving home!
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