Among the most widespread communication media, the poster is highly appreciated by professionals because it greatly contributes to the visibility of companies and makes it possible to make a product or communication campaign known to the general public. It is with this display in mind that car stickers have also been designed to attract more attention from the general public. They come in several shapes and components and their use has proven to be effective in the field of advertising.
Why use stickers as a communication tool?
The sticker is today a communication tool appreciated by professionals for its aesthetics and its practical side. It is practical in that it allows to creation a communication tool that moves and ensures its visibility. This form of advertising on vehicles offers the opportunity to communicate better with its target. In motion or parked, communication takes place. Car stickers therefore offer as their main asset, the mobility of their content or the message conveyed.
Focused mainly on visual impact, mobile display via stickers undoubtedly helps to strengthen the notoriety of companies. For example, a beautiful car printed with a particular theme or image attracts the attention of both passers-by and motorists. Indeed, advertisements via stickers on mobile vehicles are much more visible than those made on one of the static panels. When a company has several vehicles, it is then interesting to use them for advertising. The usefulness of car stickers is therefore no longer to be demonstrated.
What are the different types of car stickers?
Car stickers can be made of different materials. These determine their quality and durability. There are mainly four types of stickers depending on the material:
- adhesive with cast lamination: it is ideal for marking the vehicle body. It allows the communication medium to better fit the structure of the vehicle
- Polymer vinyl: this material is suitable for making all the desired shapes and lettering. Car stickers designed in this material are suitable for curved surfaces. Apart from the good value for money, polymer vinyl has the advantage of a fairly long lifespan of between 2 and 5 years. It is also suitable for indoor and outdoor use;
- magnetic adhesive: this material is used for temporary or occasional markings on cars;
- micro-perforated adhesive: it is ideal for the rear windows of vehicles because it allows visibility from the inside to be maintained.
How to choose the right car stickers?
Most of the time, it is the adhesive materials that are prized because of the durability they offer to car stickers. Their use is sometimes limited in front of wavy or very irregular surfaces, or those that have elements such as bolt heads. Supports that do not have a clean and smooth surface or have low cohesion with the paint, as well as three-dimensional surfaces are also less suitable for adhesives.
Regardless of the material, the car sticker must be able to withstand all weather conditions. It must have high water resistance, rain runoff, as well as car washes.
On the other hand, it must also resist the sun’s rays and the discolorations that may result from them. Car stickers used for advertising purposes must be of quality and suitable for the different surfaces of a car. It is important to seek professionals for this purpose because the image and success of the advertising campaign depend on it.
