Many businesses are turning to digital marketing to increase their turnover. What about you? Do you want to earn a lot more through digital? Do you want a thriving business by multiplying your audience? Discover here the 4 ways to get your first customers through digital.
Create a website to maximize your chances of getting customers
A website is a considerable asset for businesses and entrepreneurs. It is the unbreakable link between your offer and your future customers. In truth, it allows you to highlight your services as a provider or your products.
You can use an SEO agency to make your job easier. You no longer have to think about SEO techniques, your positioning in relation to your competitors or the click rate of your site. Then contact a natural SEO agency in Paris .
If you do it yourself, beyond the technical aspect of creating a website, you must insert 3 fundamental elements into it:
- Your contact details, your prices and your offer: so that your future clients know your expertise and contact you;
- Attractive and engaging photos: 80% of prospects focus more on a beautiful photo than on text;
- Regular content: so that they are aware of new products and promotional offers. At the same time, this content increases the notoriety of your site. You should know that the more you publish relevant articles with good natural referencing, the more Google will place your site at the top of the search results. You can create it yourself if you have the basics in SEO and website creation.
Use social media to build your community
Social networks are also ways to find your first customers. Apart from the fun aspect of the platforms, they allow you to share your experiences, your knowledge and your storytelling as an entrepreneur or startup.
Choose your favorite social network. To impact your future audience, your content must arouse emotion. 90% of people forget what you say, but remember the emotion conveyed.
Take advantage of matchmaking platforms
Online job platforms are interesting for finding your clients. Just like the website, they highlight your offer, your prices and your contact details. To quickly make your profile profitable, you must:
- have a visible photo;
- write a good presentation;
Write newsletters to your prospects
Newsletters are great for attracting your customers. On the one hand, they allow you to build a real relationship of trust with them. To write a good newsletter, you need to know their needs in advance to provide them with value. Depending on your offer, you need to make sure that your email is the answer to their problem.
Additional advice: Be transparent with your first customers
Transparency is a big part of trust, so be clear with your client about what you can deliver, and don’t overpromise. Make sure contract and payment terms are clear – you can do anything with a client up until the point of paying, and if they find out you haven’t been upfront about pricing and terms, it can destroy the trust you’ve built.
Quick tip: If you can’t meet a customer need, be upfront with them or suggest another way to address the problem. Don’t promise you can solve it and hope you’ll get there one day.
